SALESFORCE COMMUNITIES LOGO
When it comes to enterprise-level Salesforce communities, a key part of the user experience (UX) is how it looks. At the very least, your Salesforce implementations should have a logo — as a way for users to quickly identify the tool, and for you to reinforce and promote your branding to customers. That said, designing a logo to represent your Salesforce communities can be daunting. When creating a logo for a Salesforce community, it is very important to consider the audience — both external- and internal-facing users. Internal users should feel a connection with the logo, and it should easily convey connection and collaboration. For external users, the logo should signify trustworthiness and reliability. Before beginning the design process for the logo, take a minute to ask yourself about how the logo will be used. Salesforce implementation designs are best applied to many different areas including web, print, and product packaging. The majority of Salesforce logos to consider have 3-5 colors, so it is important to pick a color palette that reflects your brand. For design inspiration, look for similar logos within your industry and those that you admire, and do not be afraid to draw influences from several different logos. The more inspiration you have, the better your Salesforce logo will be. As a starting point, determine the types of shapes, symbols, and typography styles you want to use in your logo, including whether you’d like to include the Salesforce Lightning logo’s lightning bolt. When creating a logo, it’s important to keep it simple and use fewer elements. Also, consider the logo’s scalability. The more complex the logo is, the harder it will be to scale it effectively. Remember: it is a good idea to use a classic typeface as well to ensure that your logo lasts for years. To maximize the effectiveness of your logo, use it in various areas of your Salesforce implementation such as logos in the header of the communities and the notification emails. Also consider including it in your profile images, leaderboards, and document library as a way to easily reinforce the branding behind your Salesforce community. No matter what you decide to do with your logo, it is important to recognize its value within your Salesforce communities. Putting effort into creating an eye-catching logo will not only help to reinforce your branding but will also help to create a lasting perception with both internal and external users. With the proper design, this can be achieved without damaging your Salesforce implementations’ performance. Therefore, in order to gain the maximum benefit from your logo, it’s worth turning to a Salesforce release management, Salesforce data backup and recovery, and Salesforce security solutions provider for assistance. These solutions can help your business develop an optimal logo that is built with Salesforce best practices in mind, ensuring that users can trust your Salesforce community while validating its pizazz.
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