DATA MASKING WEBINAR
Storing sensitive customer data in Salesforce is a critical part of any enterprise’s operations. If improperly protected, this data is exposed to a variety of risks, from accidental exposure to malicious intent. To ensure the safety of your customers’ data is preserved, data masking is a critical part of your Salesforce security strategy. Data masking is a process that protects sensitive data by replacing it with randomly generated or synthesized data that looks and feels like the original. With data masking, organizations can create production and development data sets while ensuring sensitive data stays secure and compliant with industry regulations. Data masking also allows organizations to test software development and data analytics capabilities without exposure to sensitive data and to more quickly estimate the impact of data changes within Salesforce. Data masking consists of three primary components that must be incorporated into any effective Salesforce security strategy. First, data needs to be identified so it can be masked and restored. Then, the data must be masked to generate the “sandbox” environment, which allows organizations to protect sensitive data while also allowing safely monitored development and testing. Finally, the data must be stored and managed in an easily accessible manner so that it can be quickly retrieved and modified as required. When considering a data masking solution, organizations should take into account the level of customization they will need for their data sets. A full-featured data masking solution should include the ability to customize identifiers and generate multiple technologies to match the data set, the ability to define multiple data sets to be masked in the same operation, the ability to easily scale the system to meet the organization’s needs, and the ability to mask and restore data effectively. Furthermore, organizations should make sure the data masking solution is seamlessly integrated with the Salesforce system: the last thing anyone needs is for customer data to be exposed while the data is being masked. Data masking is a critical part of any organization’s Salesforce security strategy, and having a robust, custom-tailored data masking solution is a must. It not only ensures that customer data stays secure, but also allows organizations to develop and test applications and analytics processes with the confidence that sensitive data will remain secure. When enterprises are looking to protect their customer data from potential threats, data masking is one of the most effective and efficient solutions that ensures data privacy and compliance.
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