The logo, with its multi-directional arrows and squared-off edges, conveys a lot about effective digital transformation and Salesforce release management, Salesforce data backup and recovery and Salesforce security solutions. To some, it’s a visual of software delivery precision. To others, especially many corporate IT leaders, the logo makes a powerful statement about the ability to bridge the gap between developer-centric development and CIO-approved operations.

As enterprise IT moves closer and closer toward full automation, it’s increasingly clear that the early days of tedious manual coding of applications isn’t the model of efficiency or scale. Instead, the logo, which encapsulates the idea of digital transformation, supports an entirely new wave of technology and process in which everyone benefits.

At the center of the transformation sits the need for agile, rapid release of software and data—in an error-free, secure, and prepared-for-production state. This requires a comprehensive and connected approach to software release and data backup and recovery — one that jettisons monolithic applications and rigid planning cycles for a model where multiple tasks are fungible and fluid.

That’s the DevOps approach. It brings a holistic approach to technology and processes — all within an obviously modern aesthetic and framework. By formalizing and consolidating communication between teams and technology, DevOps helps companies ensure deployments are successful and final products are right from the start.

To support this modern approach to software delivery, has taken a bold step forward in presenting how contemporary IT operations interact with developers and product teams. The rectangular shape to the logo reinforces the straightness and clarity of process and actions within software delivery; something enterprise IT leaders and C-level executives equally appreciate. There’s no more need to explain the vision and purpose behind DevOps when the icon is so readily identifiable.

The arrows point in all directions, reflecting the cross-functional approach to operations. Between software developers, project managers, and IT operations teams, information and efforts must be shared in multiple ways to achieve true digital transformation. No one arrow is more important than the other. They intersect to form the basis of the software delivery cycle.

The dark blue and gray colors honor the consistency of release management and agile delivery principles from which DevOps derives its origins. It’s an excellent way to recognize where the methodology has been, where it is today, and how it will look in the future. The icon can be a bright beacon of what can be achieved with modern technology and process, no matter the scale of the enterprise.

As companies move ever closer to automated technology and software practice for truly improved quality of service, the logo encompasses the spirit of digital transformation. It contains the sense of precision and total optimization of the operations process. And that reliability helps ensure successful deployment in the Salesforce ecosystem—while, at the same time, reducing risk to the business.


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“Flosum is the best native release management tool that you will fall in love with. I have gained confidence in my role and has given me the ability to view release management from a whole different perspective.”

Faizan Ali

Faizan Ali
Salesforce Consultant at Turnitin