SALESFORCE GARTNER
Businesses across the globe are jumping into the digital transformation bandwagon to ensure they stay ahead of the competition. As part of this move, Salesforce has become one of the leading customer relationship management (CRM) platforms to help enterprise customers break into the digital world. To further cement its position as a powerful CRM provider, Gartner has released its latest analysis of the CRM market and Salesforce has once again been recognized as a leader in CRM release management. Released annually, Gartner’s Critical Capabilities for CRM Release Management report evaluates the features and capabilities of 13 vendors in the global CRM release management market. Among the evaluated providers, Salesforce came out as a clear leader. It scored high on multiple criteria, including scalability, customer service experience, integration capabilities and most importantly, release management functionality. Salesforce’s ability to provide customers with regular releases and updates is a leading reason why it has been a popular choice for businesses. With its ability to reliably customize and release features at an accelerated rate, Salesforce is not only seen as amongst the top CRM, but also an ideal platform ensuring that enterprise customers are able to move with the times and stay up to date with the latest customer relationship trends. Salesforce also has a wide range of special tools for ease of use and to ensure that customer’s data is secure. From its Salesforce Release Management Tool, which helps enterprises manage the most important aspects of their Salesforce updates and releases, to its Salesforce Data Backup and Recovery Tool, which ensures that all of their customers’ data is securely backed up and recoverable should the need arise, Salesforce is always one step ahead. Finally, its Salesforce Security Tool provides additional security solutions and ensures an overall higher standard of security for protecting customer data across all Salesforce instances. Salesforce has proven to be a trusted ally of businesses in the digital age. This is why Gartner has consistently recognized them as a leader in CRM release management. With an ever-growing range of features and capabilities, enterprises can be sure that they can continue to rely on Salesforce to be a strong ally as they continue to transform and navigate the rapidly changing digital world.
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