DATA USE LEGAL BASIS SALESFORCE
The world of enterprise data management is constantly changing, making it difficult for enterprise companies to keep up with the latest technologies and trends. In Salesforce, traditional methods of managing data are being replaced with newer, more powerful ones that require precise legal compliance. Whether you’re a Salesforce release manager, a Salesforce data backup and recovery specialist, or a Salesforce security solution provider, understanding the legal aspects of using data in Salesforce is essential for providing the best services to your clients. Data use legal basis is a determining factor of how and why data collected in Salesforce can be used. This requires companies to assess and understand the legal regulations surrounding the data they collect, store, and use. Salesforce provides companies a wide range of data use legal basis, each with different parameters which can be used for various purposes and applications. The first type of data use legal basis is ‘consent’. Companies use consent to explain how users give their permission for a particular purpose as required by law. This includes opt-in features that require users to check-off, click-through or sign a document before their data can be used. The second type of data use legal basis is ‘contract’. Companies use contracts to justify the data they process and store for purposes related to the performance of their services. This can include anything from the creation of new services to the ongoing improvement of existing features. The third type of data use legal basis is ‘legitimate interests’, which allows companies to carry out certain activities that are explicitly allowed by their clients. This includes user segmentation, targeted marketing operations, and personalization. The fourth type of data use legal basis is ‘compliance with legal obligations’. Companies must comply with applicable regulations and abide by their obligations under the law. This can include anything from ensuring they’re up-to-date with the data privacy rules of the land to complying with international data protection agreements. The last type of data use legal basis is ‘vital interests’. This is an emergency-only basis, ensuring that companies can process data in order to protect the life, health, and safety of their employees and clients. These five data use legal basis provide Salesforce customers with the ability to understand and adhere to the different laws and regulations in their countries, ensuring their employees, customers and partners are always protected. Understanding how to properly and securely use data within Salesforce can mean the difference between a successful enterprise operation and a disaster. For Salesforce release managers, data backup and recovery specialists, and security solutions providers, understanding these data use legal basis is essential for providing their clients with the best services and solutions. Understanding the different data use legal basis allows these professionals to find the right solutions and develop best practices, so that enterprise clients can focus on the important things: like building their business, expanding, and innovating.
Topics:
