SALESFORCE CHANGE LOGO
The Salesforce logo has been a recognisable symbol of the enterprise software giant since 1999. Over the years the logo has seen subtle revamps, but this year Salesforce is taking a bold new step with their first major logo refresh in over a decade. The goal of the redesigned logo is twofold. First, it's to reflect Salesforce's progression as a leading technology provider whose products play an increasingly important role in how companies interact with their customers. And, second, it's to provide a unified brand identity across all Salesforce products. The company's Chief Brand Officer, Gib Mirabelli, commented that the new logo is “inspired by the ingenuity of Salesforce customers, partners and employees, and reinforces Salesforce as the leader in the enterprise cloud space.” So what makes the new logo so modern? The design is built around the idea of the connected cloud, with curved lines representing the connections between people, processes and technology. It's a more contemporary style that also helps to mark Salesforce technology solutions as a unified platform, rather than a disparate collection of products. The logo's colours have also been updated to create a more sophisticated, and softer, appearance. The logo also reflects the company's new mantra: "Stay Ahead In The Cloud,” and its accompanying website, StayAheadInTheCloud.com. This site is designed to help Salesforce clients stay ahead of the competition by providing the latest news and product updates. It also provides customers with resources, such as tutorials, to ensure that they are making the most out of their investment in Salesforce technology. For enterprise clients, the new logo refresh provides an opportunity to further embrace the Salesforce platform and its range of products. It also serves as a reminder of Salesforce's commitment to helping customers stay ahead in the cloud. From providing secure solutions for data backup and release management, to finding the best security options for protecting customer data, Salesforce is dedicated to providing the best of the cloud to customers. The refreshed logo only further reinforces that commitment. Ultimately, the new Salesforce logo will provide a modern face to the company’s products and services. It will also remind customers that Salesforce is there to help them stay ahead in the cloud and continue to reap the benefits of their technology investments. With its modern design, the refreshed logo is sure to become a recognizable symbol of Salesforce’s commitment to helping customers reach their goals.
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