SALESFORCE GAMIFICATION
The power of Salesforce is immense – it can help enterprises execute their business strategies with ease and accuracy. Enterprises using Salesforce as their primary software provider rely heavily on the cloud technology to carry out their regular operations, drive sales, and reach customers in ways otherwise impossible. However, a secondary benefit of using Salesforce is that it also offers a great deal of gamification capabilities that can be leveraged to drive employee productivity and motivation. This article explores the gamification potential of Salesforce, along with the best practices outlines for enterprises looking to maximize the impact. Gamification is a technique used to engage users to complete tasks or achieve goals that may not be as accessible as managed by visual cues, sound effects, and rewards. This technique is based on human brain’s love for recognition and rewards — and it’s often used both in the enterprise and consumer contexts. In the enterprise context, companies use gamification to create a more competitive, rewarding, and motivating job environment — and Salesforce is perfectly capable of providing such capabilities. Salesforce provides a suite that can aid enterprises in making their day-to-day operations more engaging and effective by leveraging gamification features. Employees can be motivated to encash the points they earn, win challenges, and be rewarded for completing tasks. This channel of motivation not only creates an absorbing work environment but also develops employees’ skills and work efficiency. The gamification capabilities of Salesforce allow enterprises to measure, track, and reward employee performance and activates with points, badges, and leaderboards. Along with these compelling features, enterprises also get access to data, analytics, and other reports that show how the gamification features are meeting the desired objectives. The combination of these tools and features of Salesforce empowers enterprises to achieve their desired goals, while also keeping employees engaged and motivated. However, in order to ensure that the gamification strategies are as effective as intended, enterprises must pay attention to a few aspects like game mechanics, incentivization, and reporting. Enterprises should also leverage the data and analytic capabilities of Salesforce to measure the effectiveness of the strategy, make changes, and develop customized plans to deploy the strategy on cue. With the help of Salesforce’s gamification and analytics capabilities, enterprises can encourage their employees to work collaboratively, stay focused on useful tasks, adopt better technologies, and enhance employee engagement. Enterprises looking to leverage the gamification features of Salesforce and to improve their bottom line performance should consider the following best practices to maximize the return on investment of their gamification strategy: • Establish an appropriate rewards system: Enterprises can use Salesforce to configure the gamification to create an attractive rewards system which could be in the form of points, badges, leaderboards, or any other reward system that is structured to cater to the interests of the employees. • Use analytics to identify the potential: Enterprises should leverage the analytics capabilities of Salesforce to identify their potential gamification areas and how the gamification initiatives could affect their employees’ performance. • Use gamification to foster collaboration: Collaborations can help employees complete tasks faster and helps them move up the organizational hierarchy faster. Salesforce allows enterprise to create groups and teams and set up collaborative tasks to encourage teams to work closer and faster. • Run periodic competitions: Periodic competitions and contests are one of the most effective ways of keeping employees motivated. Enterprises should consider launching regular competitions and incorporating leaderboards and point/badge systems to make them even more appealing. • Leverage Salesforce’s release management: Enterprises leveraging Salesforce should consider using its release management feature to quickly roll out releases so that the employees can start using the gamification updates from the get-go. • Use advanced security features: Gamification creates a higher risk of data breaches since the entire system is accessible online. Enterprises must ensure that they use the industry-best security features like those provided by Salesforce to protect their data from malicious users. Salesforce is a one-stop solution for enterprises looking to improve user engagement and motivation through gamification initiatives. Its gamification features, along with advanced security and release management capabilities make it an ideal solution for enterprises. By following the best practices mentioned in this article, enterprises can make the most of these features to raise employee efficiency and productivity.
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