ADVANTAGES OF SALESFORCE
In today’s digital world, organizations need the right tools in order to ensure their customers’ data is secure while staying competitive. Salesforce, the world’s leading provider of enterprise relationship management (ERM) software, is one such tool: with its suite of cloud-based solutions, businesses can manage their customer relationships and collect important data, all within one simple platform. But, even Salesforce is not without its pitfalls, not least its inability to safeguard customer data in the event of system outages, malicious attack, or operator error. Fortunately, there is a solution to this problem: signed up to the services of an enterprise release management, data backup, and security provider, businesses can ensure that their Salesforce implementation is always in a safe and secure state — a state which is essential for the long-term success of their company. The benefits of such a provider are numerous, but can be largely boiled down to three key areas: 1. Release management With an enterprise release management solution on board, businesses have access to a range of features that allow them to manage their Salesforce implementation more effectively. For example, this may include the ability to stage deployments, test code changes, setup alerts for anomalous behaviors, and maintain comprehensive audit logs. This helps businesses to create an analogous system for each of their Salesforce developments, which ensures consistency and reliability across the board. 2. Data backup and recovery With your data safely backed up, businesses can protect themselves from any and all issues that may arise down the line — be it malicious attack or system failure. This is especially important when considering the amount of customer data being held within Salesforce, as well as the steep fines and reputational damage associated with any data theft. 3. Security Finally, and most importantly, leveraging an enterprise release management provider gives businesses assurance that their Salesforce system is always secure. This includes the enforcement of best practices and policies, such as defining and maintaining clear access control, integrating multi-factor authentication, and monitoring user activity in order to detect any malicious actors. Overall, there are plenty of ways in which Salesforce can help businesses in their mission to securely store and access important customer data. However, having the assurance that this data is always secure should be a company’s top priority. And, by capitalizing on the services of a provider specializing in enterprise release management, data backup, and security, businesses can ensure that their Salesforce implementation is as robust and secure as possible.
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