BIG OBJECTS SALESFORCE
Organizations everywhere understand the critical importance of leveraging Salesforce in order to operate more efficiently and effectively. By utilizing the cloud-based customer relationship management (CRM) platform, teams can drive better customer outcomes, while at the same time boosting their own effectiveness and productivity. Yet as a Salesforce service provider, it’s clear to us that a growing number of enterprise users are now looking to get even more out of the CRM platform - by taking advantage of Big Objects. Big Objects are a data storage architecture element within Salesforce that enables the management of extremely large datasets - up to 1 billion records - or data flows (up to 3 million records per day) within the platform. While their size is obviously their most eye-catching factor, their utility goes far beyond simply being able to store and manipulate massive amounts of data - they are also designed to efficiently make use of the Salesforce data storage layer, thereby drastically improving the speed of your queries and enabling you to access more records as needed. Moreover, Big Objects also provide better scalability and enhanced flexibility, as the objects are specifically designed so they are not tightly integrated to Salesforce features and can exist independently. This is beneficial because it provides more choices with regards to releases, upgrades, and so on. And because Big Objects are accessible via both SOAP and REST APIs, they provide more accessibility. Before getting into the specific benefits enterprises may gain from incorporating Big Objects into their Salesforce set-up, it’s important to look at how they are being leveraged currently. And the truth is that Big Objects’ main usage today is as a data storage and archiving mechanism; the sheer size of the objects enables the user to store massive chunks of information, as well as providing security for the data stored. That said, Big Objects have an increasing number of other potential applications that could be further explored. For example, they could be especially useful for enterprises looking to get the most out of their Salesforce release management - as the objects enable them to manage a much larger scope of continuous releases, and smooth the flow of any major updates. Likewise, data backup and recovery processes can become far more effective and efficient when Big Objects are part of the equation - as the sheer quantity of data that can be stored on the platform enables greater redundancy and administrative control. And the same could be said for Salesforce security, as companies receive more visibility into their data, and have access to comprehensive audit trails. At the same time, implementing Big Objects into an existing Salesforce set-up can be a challenging and time-consuming endeavor. This makes it essential for organizations to have an experienced partner by their side, one with deep expertise in every aspect of the Salesforce eco-system. Because only then can they ensure that Big Objects are incorporated in the smartest and most time-efficient way. In conclusion, Big Objects provide Salesforce users access to a new world of enterprise possibilities, with less risk and greater ROI for their efforts. However, it’s critical that companies take the right approach to get the most out of this technology - and for that, they will need to empower themselves with the right partner.
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