SALESFORCE COMPANY VALUE
Salesforce is a cornerstone of many enterprises’ customer relationship management systems, providing robust CRM solutions and automation capabilities to simplify and streamline operations and boost customer service. However, businesses often fail to recognize the full value Salesforce can provide, with too much of the platform’s vast potential going untapped. To unlock the full value of Salesforce, organizations must make use of Salesforce release management, Salesforce data backup and recovery, and Salesforce security solutions. Salesforce Release Management When new Salesforce features are released, maintaining an up-to-date platform requires deployment management capabilities. Manually performing in-house testing and implementation can be resource intensive and time consuming. Failing to maintain an up-to-date platform can mean organizations miss out on features designed to improve the customer experience, while being exposed to potential security vulnerabilities. By leveraging a Salesforce release management solution, organizations can streamline continuous delivery of updates and quickly deploy customizations into the production system. Defining release strategies prior to initiating deployment ensures the process is swift and smooth, while automated testing systems allows for validating potential performance and functional issues and workflows. Salesforce Data Backup and Recovery Businesses rely on Salesforce data for the smooth operation of day-to-day operations. This data is extremely sensitive and has to be stored securely. In addition, inevitable data loss or corruption requires backup solutions to ensure critical data and applications are available at all times for effective operation. Organizations must actively leverage Salesforce data backup and recovery solutions, implementing a range and retention of policies for enhanced security and peace of mind. Automated backup procedures can minimize the risk of data loss, while data replication systems ensure any outage or data loss is quickly remedied. If the worst should happen, established restore procedures guarantee data and applications are immediately available - preventing downtime in business critical activities. Salesforce Security Solutions Customer security is paramount to the success of an enterprise. To keep customer data safe and secure, organizations must protect their Salesforce platform from the risk of outside threats. Despite Salesforce’s native security measures, malicious actors may still find a way into the system if organizations do not take the necessary measures to safeguard themselves. Implementing a Salesforce security solution that allows organizations to configure user access across different Salesforce applications and to detect and analyze login attempts is paramount to securing the platform. Additionally, organizations should also look to integrate security monitoring systems for timely threat detection, enabling swift response to threats. Conclusion Salesforce provides a platform for businesses to unlock dramatic operational improvements. To make the most of Salesforce’s broad range of applications, organizations must make use of Salesforce release management, Salesforce data backup and recovery, and Salesforce security solutions. Leveraging these systems will ensure the platform is kept up-to-date, secure, and continuously available - allowing organizations to fully realize the power of the Salesforce platform.
Topics:
