SALESFORCE CAMPAIGN INFLUENCE OBJECT
Enterprise level use of Salesforce solutions continues to accelerate as the cloud-based provider broadens its services and solutions offerings for businesses of all sizes. One of the most powerful tools available is the Salesforce Campaign Influence (CI) Object, which is designed to leverage the power of customer data to gain insights into the performance of campaigns and better understand customer behavior. The Salesforce CI Object is designed to depict a comprehensive set of relationships linking an account or contact and its related campaigns. CI functionally provides access to relationship and influence details describing the contacts or individuals associated with campaigns as well as the campaigns associated with an account or contact. This object is intended to provide actionable insights to users, such as detailing how successful contacts can be assigned to campaigns. The CI Object is often recognized as a necessity for administrative purposes and provides a wealth of valuable information and features for enterprise users of the Salesforce platform. On Salesforce’s own website, it explains to enterprise users that it, “is a powerful tool allowing sales and marketing teams to gain visibility into how contacts are influenced by campaigns and other activities.” Specifically, the CI object can provide access to data related to campaigns, contacts, and accounts and allow users to answer questions such as: - What campaigns have been effective at influencing contacts? - Who are the contacts that have been most influenced by campaigns? - How is the message conveyed through campaigns impacting contacts? The CI Object not only allows for analysis of how well campaigns are performing, it also enables users to develop strategic campaigns to engage with customers by providing data and insights on customers’ interests and behaviors. This not only enhances the level of customer experience, but also increases the potential for customer retention. The CI Object is one of the most important aspects of sales process management as it provides users with visibility into the effectiveness of different efforts, allowing them to make strategic decisions. With robust Salesforce release management, Salesforce data backup and recovery, and Salesforce security solutions in place, users can be assured of the safety of this critical data and its insights. The use of Salesforce Campaign Influence Object has become a vital foundation of marketing automation processes. Today’s enterprises are looking for ways to better understand customer behavior and refine efforts to effectively engage customers. The CI Object is a powerful resource for gaining the type of individualized data necessary to make informed decisions about marketing campaigns. With the right Salesforce release management, Salesforce data backup and recovery, and Salesforce security solutions in place, businesses can maximize the insights gained from use of the CI Object.
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