As businesses of every size grapple with the rapid digital transformation, understanding how enterprise uses of the Salesforce platform has become increasingly important. It's easy to appreciate the potential of the platform's solutions for sales, marketing, support and development, but what about its more specialized features such as Salesforce release management, Salesforce data backup and recovery and Salesforce security? Here we explore how a few businesses have implemented DevOps with Salesforce for successful workflows and customer experiences.

WalMart is an obvious example of a company that has benefitted from leveraging Salesforce solutions to optimize its operations. It implemented its own private cloud-based platform, which integrated its customer master data across multiple systems. With Salesforce, Walmart was equipped to automate the customer journey from the check out process to post-sales customer service. Thanks to the Salesforce platform, the company was able to quickly roll out innovative customer-facing features and products, and data captured on the platform was used to drive insights about customer behavior.

Capital One is another great example of an enterprise that has made the most of Salesforce's solutions. Capital One designed a streamlined onboarding process for prospective customers, enabling them to apply for loans through a simple online form and receive an automated response within minutes. and a personalized customer journey. It also integrated Salesforce into its mobile app to enable customers to get real-time notifications on loan applications, servicing requests and more.

Finally, UnitedHealth Group is a proponent of Salesforce for its health and wellness solutions. Leveraging the platform’s data-driven tools, UnitedHealth Group was able to aggregate a vast amount of health data to facilitate access to more comprehensive health care services for its members. By leveraging the Salesforce platform, it was able to create personalized medical plans and deliver more precise care to individuals.

For business of all sizes, implementation of Salesforce solutions can lead to streamlined processes and automated workflows that will make a difference to customers and your bottom line. The DevOps process is key to ensuring success when integrating Salesforce release management, data backup and recovery, and security - ultimately leading to a positive customer experience and loyalty to your brand. Enterprises that have embraced DevOps with Salesforce solutions have shown the possibilities of remarkable success in improving customer service and operational efficiency.

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“Flosum is the best native release management tool that you will fall in love with. I have gained confidence in my role and has given me the ability to view release management from a whole different perspective.”

Faizan Ali

Faizan Ali
Salesforce Consultant at Turnitin