Salesforce data recovery. Guaranteed.

Salesforce backs up its own infrastructure, but under its shared responsibility model it does not protect your individual records against user error, bad deployments, integration failures, or malicious changes. Recovering deleted or corrupted data is the customer's responsibility. To meet enterprise recovery, retention, and compliance needs, organizations use a dedicated backup solution like Flosum Backup & Archive.

Yes. Salesforce acquired Own (formerly OwnBackup) in 2024. Own is now branded "Own by Salesforce," and its support experience transitions to Salesforce Help. This means the ecosystem's largest independent backup vendor is now owned by the platform it backs up.

The strongest alternative for regulated enterprises is an independent backup provider whose recovery does not depend on the Salesforce platform. Flosum Backup & Archive keeps backups in an environment you control — your own AWS, GCP, Azure, or private VPC — under your encryption keys, with granular restore and compliance retention. That independence is something a Salesforce-owned vendor structurally cannot offer.

No. The Salesforce Data Recovery Service is a paid last resort, not a backup strategy. It costs $10,000 per recovery, takes a minimum of 6–8 weeks, returns data only (no metadata), and does not guarantee 100% restoration. Salesforce retired it in July 2020, then reinstated it in March 2021. Enterprises need a configured backup solution in place before an incident occurs.

Salesforce Weekly Export runs only once every 7 days, returns flat CSV files without metadata or relationships, deletes export files after 48 hours, and (as of Winter '26) rate-limits downloads to one file at a time. That means up to seven days of potential data loss and manual, spreadsheet-based restores. It is unsuitable as an enterprise recovery mechanism for mission-critical or regulated data.

Salesforce's native Backup runs within the Salesforce platform and shares its infrastructure, and it does not back up metadata such as Flows, profiles, and permission sets. If the platform has a wide issue, live data and backups can be affected together. Flosum stores backups in an environment you control and protects data, metadata, files, and relationships.

DORA (Regulation (EU) 2022/2554), Article 12(3), requires EU financial entities to restore data using systems that are "physically and logically segregated from the source ICT system," with tested recovery and defined RTO/RPO. A backup that lives on the same platform it protects does not satisfy segregation. Flosum's customer-controlled environments and independent architecture map directly to this requirement.

Backup frequency should match your Recovery Point Objective — the maximum data loss you can tolerate. Daily backups risk up to 24 hours of loss; high-frequency or near-continuous backups reduce that to minutes. Regulated and high-velocity environments, especially those running AI agents, typically need high-frequency backups with granular point-in-time restore. Flosum supports scheduled, incremental, and high-frequency backups.

For enterprise and regulated environments, common targets are a minute-level RPO (data loss measured in minutes, set by backup frequency) and a sub-30-minute RTO (time to restore). Native tools often mean hours or days. Meeting tight RTO/RPO requires automated high-frequency backups and granular restore — and, under DORA, documented and tested recovery.

Yes. Flosum Backup & Archive protects Salesforce data, metadata, files, attachments, and complex object relationships, so you can recover both the records and the configuration and logic that make them usable. Restoring records without their relationships and metadata produces data you cannot actually operate on.

Archiving moves inactive, aging records out of premium Salesforce storage into a separate, lower-cost storage you control, while keeping them accessible for audits and reporting. Flosum archives with policy-driven retention and in-place query access.

Autonomous AI agents read, write, update, and delete Salesforce data at machine speed, so a single misconfiguration, over-broad permission, or prompt-injection attack can corrupt large volumes of records quickly. Noma Security's disclosed "ForcedLeak" vulnerability (CVSS 9.4) showed indirect prompt injection is a real Agentforce attack surface. This raises the need for high-frequency backups, change intelligence, and granular point-in-time restore.

Flosum supports HIPAA and GDPR obligations and lists ISO 27001, ISO 27017, ISO 27018, SOC 2 (Trust Services Criteria), NIST 800-series alignment, PCI Level 1, and GDPR/U.S. Data Privacy Framework among the standards it meets or exceeds. It provides encryption, customer-managed keys, retention, and right-to-erasure support.

With Flosum, backup data can live in an environment you control — your own AWS, GCP, Azure, or private VPC — under your encryption keys, supporting data-residency requirements. This deployment flexibility keeps your backups independent of the platform they protect, which matters for sovereignty, DORA segregation, and vendor concentration risk.

Yes. Flosum performs granular restore at the record, field, and object level with relationship integrity preserved, so you recover exactly what broke without over-recovery or triggering unnecessary downstream automation. Selective restore matters because mass restores can fire thousands of workflows and create secondary failures.