At Dreamforce 2016, Salesforce announced the launch of Salesforce Developer Experience (Salesforce DX). Aimed at   delivering a modern Salesforce developer experience. Salesforce DX provides an integrated, end-to-end   lifecycle designed for high-performance agile development.

 Salesforce is one of the top-rated platforms chosen by enterprises that want to quickly build business applications.   According to IBM’s “State of Salesforce 2020 2021 Report”, 85% of IT respondents trust Salesforce to meet the   changing needs of customers. The rapid application development capability of the platform allows both experienced   software developers and citizen developers to build applications that address their specific needs.  Salesforce has   created a cloud-based, limited code environment that allows a broad group of people to modify applications,   allowing  organizations to be agile and keep up with changing business requirements.

 Improving the Developer Experience

 You may be wondering why Salesforce is so keen on improving the developer experience.  The answer is a common   business driver, revenue.

 Revenues in Cloud Computing are Sky Rocketing

 As the pandemic fuels demand for cloud, the war is on. Microsoft, Amazon, and Google are investing billions of   dollars  in their cloud computing platforms as they quickly try to grab market share. Microsoft’s intelligent cloud   segment generated over $14.6 billion in revenue by the end of 2020 and even as Azure revenue grew 50%, it looks   to  register a double-digit year-on-year growth in 2022. Amazon Web Services (AWS) registered a revenue of $45.3   billion up nearly 30% year over year. Cloud ’s investment too are seeing accelerated growth of $13 billion on   revenue. Google has placed such an emphasis on this revenue stream, that their board members directly oversee its   cloud computing business.

 It’s All About an Open Platform

open plateformVendors are opening up their platforms to allow customers to build and   customize  apps. In 2016, Box opened their platform for developers to build custom apps using the content available   within their platform. Workday began with a focus on providing pre-packaged applications for HR, finance, and   manufacturing. In an attempt to reach a wider audience, Workday recently opened up its platform to allow their   developers to build custom apps.  Other cloud computing vendors are following suit, providing a platform for   developers to build and customize apps. 

 Salesforce released their 2021 Annual Report which reveals that it topped $20 billion in revenue. Further, it has   raised first quarter FY22 revenue guidance to $5.85 billion, up approximately 21% Year Over Year. With a growth   plan  to move to $25 billion in revenue, Salesforce needs to grow at a faster pace in the larger market segments and   capture revenue from non-CRM avenues. The total addressable market for the platform is much larger than the   market size for CRM. To achieve their goal, it is imperative for Salesforce to attack this platform segment and grow   the business in this area.

 Capturing the ISV Market Segment

 Microsoft Azure is an example of a successful collection of integrated cloud services. The platform has been widely   adopted because of its extensive set of tools that allow developers and IT professionals to build, deploy, and manage   applications. Building an application in a poorly designed platform is difficult and having the right developer tools is   certainly an advantage in the competition among cloud computing environments. The success of Microsoft’s   development tools has lead developers to build their custom apps on the Microsoft platform, thereby including the   utilization of the platform and increasing Microsoft’s revenue on Azure.

 To grow the App cloud business (platform business), Salesforce needs a strong application development   environment  to entice enterprises to build, license, and scale their businesses around the Salesforce platform. To   that end, Salesforce Ventures has more than 400 investment globally and even launched a $100M Impact Fund  as   well as initiatives such as Black Venture Institute  to encourage enterprises to build new custom apps around   Salesforce’s technology.  Additionally, Salesforce DX will continue to be a source of incremental revenue for   Salesforce.


 Understanding Salesforce DX

What Salesforce DX Isn’t

 Salesforce DX is not a product. Rather, it is a program with numerous initiatives, that cover, but are not limited to,   release management, continuous integration, and packaging of Salesforce applications.

 Salesforce DX is not a monolithic solution that offers an all or nothing approach. Customers can choose to leverage   certain parts of the solution while leaving out parts that are not applicable. Salesforce DX can be used with other   solutions and tools that are available in the marketplace.

 What Salesforce DX Is

 Salesforce DX is an initiative to improve developer productivity and offering the same tools that other technology   providers supply to their developers. For example, it could be compared Microsoft’s tool sets such as Visual Studio   and Team Foundation Server which provide complete and holistic business solutions.


 In order to grow and further monetize the Salesforce platform, it is imperative for Salesforce to provide a solution for   traditional developers to build code-intensive applications. Salesforce DX uses open source technology to help   developers transition from other technology platforms.  Built around a powerful command line interface and open   APIs, it offers the flexibility to integrate a variety of outside tools.

 Integration between Flosum and Salesforce DX

 Flosum is excited to support the launch of Salesforce DX. We believe that Salesforce DX promotes best practices for   application development.

 New Principles introduced by Salesforce DX

 The key principles of Salesforce DX are aligned with the Flosum platform:

  • Source-Driven Development: Flosum has always embraced this principle and includes it as part of the solution. As team sizes grow and application development velocity increases, version control is imperative to ensure that developers are not overwriting each other’s code. A common version control across the team allows for collaboration, increases visibility between the team members, helps to keep the sandboxes in sync, and drives developer productivity. To that end, either Flosum’s native version control or the Git extension can be leveraged.
  • Rapid Testing and Development: The very nature of the Salesforce platform enables citizen developers, admins, and developers to quickly build and release applications. Although Flosum supports waterfall and agile methodology, we recommend that customers follow agile best practices to reduce testing and application development times. Flosum provides out of the box apex testing facilities to ensure that application code is tested Integration with Selenium tests ensures that the developers perform smoke and regression tests.
  • Open and Standard Developer Experience: Flosum completely supports integration with various open-source solutions such as the Git open distributed version control system and Jenkins for continuous integration and deployment. Additional supported solutions include developer tools such as Eclipse, MavensMate, Atom, and many others.

 Changes to the Salesforce platform

 Salesforce will be using its own technology to deliver solutions to its customer base. For example, as part of the   Salesforce DX program, Salesforce will be leveraging its own API (metadata APIs and tooling APIs) which are   currently in use by Flosum and other partners in the Salesforce ecosystem.

 With this program, Salesforce will be able to develop and improve upon their technology. For example, Salesforce   has  promised to improve the way metadata and tooling APIs work. This will automatically help all the partners,   including Flosum, which have built their solutions on these APIs. As the foundation improves, the entire solution will   automatically provide a better user experience and improved usability to the end users.

 New tools from Salesforce DX

 This grid demonstrates how Flosum integrates with Salesforce DX:


 The above integrations are available today, but the maturity of these solutions is highly dependent on Salesforce DX.   Currently, Salesforce DX does not support all the components, many of which are not packageable.

 Flosum is acutely aligned with the paradigms of Salesforce DX and tightly integrates with the new tools and features   it provides.


 Salesforce DX modernizes software development practices to allow for faster innovation.  It provides Salesforce   developers with a variety of new features and tools. The open and integrated platform allows developers to build   collaboratively and deliver continuously.


 Salesforce is a fantastic cloud platform that continuously strives to improve the developer experience. However, it   requires the right set of collaborative tools, one that provides for cloud governance, compliance, and security. This is   the one principle that guides everything we do at Flosum to cement our customers’ success and experience in   managing their Salesforce investment.  Flosum is the only native release management solution for Salesforce that   integrates with Salesforce DX.

 Next Steps




“Flosum is the best native release management tool that you will fall in love with. I have gained confidence in my role and has given me the ability to view release management from a whole different perspective.”

Faizan Ali

Faizan Ali
Salesforce Consultant at Turnitin