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Flosum Backup & Archive vs. Own (OwnBackup)
Which Solution Really Benefits Your Enterprise?Backup Is Not Just a Feature.
It Is Your Last Line of Defense.
Own (formerly OwnBackup) is a standalone cloud-to-cloud backup tool.
Flosum Backup & Archive is built into your end-to-end DevSecOps platform—with the same security-first architecture, ISO 27001 and SOC 2 certifications, and unified audit trail as Flosum DevOps. When a backup matters, the platform it lives in matters too.
Flosum is Trusted by Fortune 100 Companies
A Word from Flosum’s Enterprise Users: Cargill & Hilton
"Flosum was able to fully grasp and assist in managing the complexity while planning for future scale."
Paul Kobs,
Global Salesforce Portfolio Owner
Cargill
Global Salesforce Portfolio Owner
Cargill
"Flosum makes collaboration, governance, and deployment much easier for our team. The peer review and governance features greatly reduce our risks."
Rajith Medagani,
Director of Brand Support Solutions
Hilton
Director of Brand Support Solutions
Hilton
Salesforce Does Not Back Up Your Data. You Do.
The 30-Day Recycle
Bin Problem
Salesforce permanently deletes Recycle Bin records after 30 days. Accidental deletions discovered afterward are unrecoverable without a dedicated backup solution. This is not a theoretical risk—it happens to enterprises routinely.
Failed Deployments
Corrupt Data
A deployment that goes wrong can corrupt thousands of records. Without point-in-time backup and granular restore, recovery means manual data entry or accepting data loss. This is why backup belongs in your DevSecOps platform—coordinated with your deployment pipeline, not separate from it.
Ransomware
Targets Cloud SaaS
Ransomware attacks on SaaS environments are increasing in frequency and sophistication. If your Salesforce org is compromised, your backup strategy is your recovery strategy. The security posture of your backup solution is critical.
Compliance Requires
Provable Recovery
SOX, HIPAA, and GDPR require demonstrable, auditable recovery capability—not just backup existence. Auditors want restore logs, point-in-time recovery evidence, and chain-of-custody documentation for every data operation.
Siloed Backup
Creates Siloed Risk
When your backup tool operates independently of your DevOps pipeline, a failed deployment that corrupts data requires two separate tools, two separate processes, and two separate incident responses. At 2am in a production incident, that complexity compounds fast.
Acquisition Adds
Uncertainty for Own
Salesforce announced its acquisition of OwnData in September 2024. As of 2026, the product roadmap and pricing under Salesforce ownership remain in transition. An independent platform like Flosum carries none of that uncertainty.
Salesforce's Shared Responsibility Model: Your Data, Your Problem
Salesforce's Terms of Service make it clear: data protection is the customer's responsibility. Whether the cause is human error, a failed deployment, a security breach, or a compliance requirement, your organization owns the obligation to protect and recover its Salesforce data.
For enterprises where Salesforce is the system of record for customers, revenue, and operations, that obligation deserves a platform-grade response—not a standalone backup tool operating in isolation.
Platform vs. Point Solution
Flosum Backup & Archive
Security-First Architecture—ISO 27001 certified, SOC 2 compliant, GDPR-ready. Built with the same security ethos as Flosum DevOps across the entire platform.
Integrated with Flosum DevOps—Backup, restore, and rollback are coordinated within the same platform. A failed deployment requiring both rollback and data restore happens through one unified incident response.
Unified Audit Trail—Every backup, restore, and archive operation is logged in the same audit framework as DevOps activities. One source of truth for compliance evidence.
Shift Left and Shift Right—Security embedded before deployment (code scanning, quality gates) and after it (backup, archive, restore). Flosum covers the full DevSecOps spectrum.
Sandbox Seeding—Integrated directly with Flosum DevOps pipeline management. No separate tool or manual process required.
Own (OwnBackup)
Standalone Point Solution—Own operates independently of your DevOps pipeline. Backup and restore are separate workflows requiring separate incident management when both are needed simultaneously.
Acquisition Uncertainty—Salesforce's acquisition of OwnData (September 2024) creates uncertainty about product roadmap, pricing, and support direction that an independent platform like Flosum does not introduce.
Restore Complexity in Large Orgs—Multiple user reviews note difficulty selecting specific data elements and retrieving historical records during restoration in complex Salesforce environments.
Separate Compliance Posture— Own's compliance framework operates independently of DevOps audit trails. Compliance teams must aggregate evidence from multiple sources to demonstrate a complete data protection picture.
Separate Licensing— Own is licensed independently of any DevOps platform. For enterprises using a separate DevOps tool plus Own, TCO reflects two vendors, two contracts, and two renewal conversations.
Deployment Options
Flosum offers 3 deployment options:
Salesforce-native
The ONLY option on the market where all processing stays 100% inside Salesforce, with zero data egress
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Cloud
Flosum runs its own proprietary metadata-aware version control system (not Git), built specifically for Salesforce XML
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Customer-hosted
Full infrastructure control. Git is optional across all options
How Flosum's Version Control Outperforms
Git on Salesforce Metadata
Flosum’s cloud option uses a proprietary metadata-aware version control system—not Git. Built specifically for Salesforce XML-based component types, it compares at the node level and produces fewer false conflicts than any Git-based tool.
Feature
Comparison Type
Focus
Handling Changes
Merge Conflicts
Best For
Flosum XML Parser
✅ Structured XML-based(metadata-aware)
✅ Salesforce metadata (CustomObjects, Profiles, PermissionSets)
✅ Compares nodes & keys in XML
✅ Identifies conflicts based on metadata elements
✅ Managing Salesforce XML metadata at enterprise scale
Git Merge Editor
❌ Line-by-line text comparison
❌ Generic file changes (code, text, scripts)
❌ Compares lines of code/text
❌ Identifies conflicts based on exact text differences
❌ Code collaboration for software developers
The Complete Picture
Capability
Platform Integration
Security Architecture
Unified Audit Trail
Deployment + Backup Coordination
Automated Daily Backups
Point-in-Time Restore
Sandbox Seeding
Restore Complexity
Vendor Certainty
Compliance Framework
Shift Left + Shift Right Security
Pricing Predictability
Support
End-to-End Platform
Flosum Backup & Archive
Fully integrated with Flosum DevOps, Data Migrator, and Trust Center
ISO 27001, SOC 2, GDPR—same certifications as Flosum DevOps
Backup and restore operations logged in same audit framework as DevOps
Failed deployments and data corruption handled in one unified incident response
Automated scheduled backups of data, metadata, and attachments
Point-in-time recovery with granular restore options
Integrated directly with Flosum DevOps pipeline management
Designed for usability; full audit trail on all restore actions
Independent platform with stable roadmap and direction
Unified compliance posture across backup, DevOps, and data management
Security embedded across the full DevSecOps lifecycle—before and after deployment
Part of Flosum's predictable enterprise platform licensing
24x7 enterprise support with TAM/CSM across full platform
Backup + Archive + DevOps + Data Migrator + Trust Center—one platform
Own (OwnBackup)
Standalone solution; independent of DevOps pipeline
Strong security but standalone compliance posture; separate from DevOps governance
Separate audit logs; compliance evidence must be aggregated manually
Separate tools and processes required when deployment failure and data loss coincide
Automated daily backups—a genuine strength
Point-in-time recovery supported
Standalone sandbox seeding capability
Multiple user reviews cite difficulty selecting specific records in complex orgs
Mid-acquisition by Salesforce (Sept 2024); roadmap and pricing in transition
Standalone compliance posture; requires separate evidence aggregation for audits
Post-deployment protection focus; not integrated with pre-deployment security controls
Standalone pricing; acquisition may affect future pricing model
Support model may evolve during Salesforce acquisition integration
Backup-focused; requires separate DevOps and data management vendors
FAQ
What is the difference between Flosum Backup and Archive and Own (OwnBackup)?
Own is a capable standalone backup solution operating independently of the DevOps lifecycle. Flosum Backup and Archive is built into Flosum's end-to-end DevSecOps platform—with the same ISO 27001 and SOC 2 certifications and unified audit trail as Flosum DevOps. For enterprises that want backup coordinated with their deployment pipeline, Flosum's integrated approach provides a capability Own cannot match.
Does Salesforce automatically back up my data?
No. Salesforce operates on a shared responsibility model. Their native Data Export provides weekly exports that require manual restoration. Records deleted from the Recycle Bin after 30 days are permanently unrecoverable without a dedicated backup solution.
What happened with Salesforce's acquisition of Own/OwnBackup?
Salesforce announced its acquisition of OwnData in September 2024. As of 2026, the product roadmap, pricing, and support structure under Salesforce ownership are still being determined. Enterprises evaluating Own during this transition face uncertainty that an independent platform like Flosum does not introduce.
Why does it matter that Flosum Backup and Archive is integrated with Flosum DevOps?
When a failed deployment corrupts data, rollback and restore need to happen together with a single coordinated incident response and unified audit trail. If your backup tool is separate from your DevOps tool, that coordination requires two separate tools, two support calls, and two workflows—under pressure during an incident.
How does Flosum Backup and Archive handle compliance requirements?
Flosum Backup and Archive operates under the same ISO 27001, SOC 2, and GDPR framework as the full Flosum platform. Backup and restore operations are logged in the same audit trail as DevOps activities, giving compliance teams a single source of truth across the entire Salesforce lifecycle.
What does Flosum's shift left and shift right security approach mean?
Flosum's security-first philosophy covers the full DevSecOps spectrum. Shift left means security best practices, code scanning, and quality gates embedded before deployment. Shift right means post-deployment protection—backup, archive, and restore—equally embedded in the same platform. You do not have to choose one or the other.
Does Flosum Backup and Archive support sandbox seeding?
Yes. Flosum Backup and Archive supports sandbox seeding, integrated directly with Flosum DevOps pipeline management. Development and test environments can be populated with current, controlled data as part of the standard DevOps workflow—not as a separate manual process.
Why should enterprises not rely on Salesforce's native backup features?
Salesforce's native Data Export provides weekly exports that must be manually restored. There is no automated daily backup, no point-in-time restore, and no relationship-aware recovery. Enterprise data protection requires automated scheduling, point-in-time recovery, and granular restore options that native Salesforce backup cannot provide.
